From May 28 to 30, we had the privilege of participating in the SIAL fair at the Shanghai New International Expo Center (SNIEC). SIAL, which stands for “Salon International De L’Alimentation” (International Food Exhibition in French), is a prestigious event that has been a cornerstone for food and beverage industry professionals since its inception in 1964 in Paris, France. Owned by the Comexposium Group and known in Chinese as “西雅” (Xīyǎ), SIAL Shanghai has grown into one of the top three food exhibitions globally.

SIAL Shanghai: A Premier Food Exhibition

SIAL Shanghai is a beacon for the food and beverage industry, drawing global attention and emphasizing the development of the Greater Bay Area, including Guangdong, Hong Kong, and Macau. The fair provides an invaluable platform for professionals to interact directly with buyers, encourage on-site orders, and create new business opportunities. It showcases the latest innovations in food and beverage products from around the world, making it a must-attend event for industry stakeholders.

Our Participation and Objectives

During this fantastic event, we were thrilled to engage with visitors, present our range of pink meat products, and gain insights into the preferences and needs of Chinese consumers. Our objectives for participating in SIAL Shanghai included:

• Showcasing Our Products: We highlighted our premium Italian pork products, emphasizing their quality, safety, and culinary versatility.
• Engaging with Visitors: Direct interaction with visitors allowed us to receive valuable feedback and understand consumer demands better.
• Expanding Market Reach: By presenting our products to a diverse audience, we aimed to break into the Chinese market and establish strong business connections.

Highlights and Experiences

Interactive Engagement

Our booth was a hub of activity throughout the exhibition. We had numerous engaging conversations with potential buyers, distributors, and food industry professionals. These interactions provided us with deep insights into the local market dynamics and consumer preferences, helping us tailor our products to meet the specific needs of the Chinese market.

Positive Feedback

The feedback we received was overwhelmingly positive. Visitors appreciated the quality and taste of our pink meat products, and many expressed keen interest in incorporating them into their offerings. This positive reception reinforced our confidence in the potential of our products in the Chinese market.

Networking and Opportunities

SIAL Shanghai also provided excellent networking opportunities. We connected with industry leaders, potential business partners, and key stakeholders, laying the groundwork for future collaborations. These connections are invaluable as we continue to expand our presence in the region.

Looking Forward

Our participation in SIAL Shanghai was a resounding success. The event not only allowed us to showcase our products to a global audience but also provided us with critical insights and connections that will aid our market expansion efforts in China. We are grateful to everyone who stopped by our booth and contributed to the event’s success.

We look forward to continuing our journey of introducing high-quality Italian pork products to new markets, driven by the positive experiences and feedback from SIAL Shanghai. This event has been a significant step forward, and we are excited about the opportunities that lie ahead.

Thank you to all who made SIAL Shanghai an unforgettable experience. We are committed to building on this momentum and ensuring that the rich flavors and traditions of Italian cuisine reach every corner of the world.

 

Press SHANGHAI – CH🇨🇳 Press SHANGHAI – EN🇬🇧

On May 24, we had the pleasure of hosting a significant press event in Shanghai, marking another milestone in our ongoing efforts to promote Italian pork products in China. This event was designed to engage local media, present our activities, and underscore the exceptional quality and sustainability of our products.

Emphasizing Product Quality and Regional Focus

The Shanghai press event was a pivotal opportunity to highlight our project’s focus on this dynamic region. We showcased the OPAS pork supply chain, which is renowned for its commitment to quality, animal welfare, and sustainability. Our supply chain ensures:

• Certified Production: All our processes are certified, guaranteeing high standards of quality and safety.
• Animal Welfare: We prioritize the well-being of our animals, ensuring humane treatment throughout the production process.
• Antibiotic-Free Production: Our products are free from antibiotics, reflecting our commitment to health and natural production methods.
• Traceability: Every product can be traced back to Italian pigs, ensuring transparency and accountability.

Voluntary Management Policies

During the event, we also highlighted OPAS’s voluntary management policies, which go beyond regulatory requirements to focus on health, safety, and environmental standards. These policies reflect our dedication to sustainable practices and responsible production. Key initiatives include:

• Increasing Recyclable Packaging: We are committed to reducing our environmental footprint by using more recyclable materials in our packaging.
• Energy Consumption Monitoring: Regular monitoring helps us track and reduce our energy usage, improving overall efficiency.
• Promoting Water Conservation: We implement measures to conserve water, a vital resource in the production process.
• Waste Management: Effective waste management strategies help us minimize waste and its impact on the environment.
• Reducing GHG Emissions: Our efforts to reduce greenhouse gas emissions contribute to the fight against climate change and promote a healthier planet.

Engaging the Local Media

The event was well-attended by local media representatives, who were keen to learn about our activities and the distinctive qualities of our products. The interactive session allowed journalists to ask in-depth questions about our operations, the certification process, and our sustainability initiatives. The feedback was overwhelmingly positive, with many expressing appreciation for the detailed information provided.

Comprehensive Press Kits

To ensure that the media had all the necessary information, we distributed comprehensive press kits. These kits included detailed documentation on our production processes, sustainability initiatives, and the unique attributes of OPAS pork products. The press kits were well-received, providing journalists with valuable resources for their reporting.

Looking Forward

Our press event in Shanghai was a tremendous success, reinforcing our commitment to delivering high-quality, sustainable Italian pork products to the Chinese market. The positive reception from the media and the engaging discussions held during the event have laid a strong foundation for future endeavors in this region.

We are excited to continue building on this momentum, promoting our products, and advancing our sustainability initiatives. As we look ahead, we remain dedicated to sharing the rich flavors and traditions of Italian cuisine with the world, supported by our unwavering commitment to quality and sustainability.

On a vibrant day in the bustling Futian District of Shenzhen, Block B of Zhongshen Garden was the site of an exciting press event hosted by our company. This event aimed to highlight the quality and versatility of Italian pork products under the OPAS (Organization of European Pork Exporting Countries) campaign. It drew significant attention from the Chinese media, marking a crucial step in expanding the market for Italian agri-food products in China.

Event Highlights

Introduction to OPAS and Key Products

The event kicked off with a series of engaging videos showcasing the OPAS campaign and key Italian pork products. These visual presentations set the stage for a deeper understanding of the excellence and heritage behind our offerings. Attendees were introduced to the stringent quality standards and the diverse culinary applications of Italian pork, reinforcing its reputation for superior taste and quality.

Detailed Discussion by Our Representative

Following the video screenings, our representative took the floor to delve into the specifics of Italian pork products. The discussion covered various aspects, including the production processes, quality control measures, and the unique culinary uses of these products in local cuisines. This segment was particularly well-received, as it provided the media with valuable insights into the factors that set Italian pork apart from other products in the market.

Media Engagement

The event saw active participation from numerous media operators who documented the proceedings through photographs and recordings. Their presence underscored the media’s keen interest in the potential of Italian pork products in the Chinese market.

Addressing PSE Restrictions

Due to PSE (Porcine Stress Syndrome) restrictions, we were unable to offer samples of OPAS meat for tasting. While this was a notable limitation, it did not detract from the overall success of the event. Instead, it provided an opportunity to discuss the challenges and regulations affecting the import and distribution of foreign meat products in China, fostering a more informed dialogue with the media.

Interactive Q&A Session

The educational value of the event was highlighted during the Q&A session, where participants posed insightful questions about the market opening for Italian products and related regulatory issues. This interaction underscored the media’s genuine interest in understanding the nuances of importing and marketing Italian pork products in China.

Distribution of Press Kits

To ensure the media had all the necessary information at their fingertips, we distributed comprehensive press kits. These kits included detailed information about the OPAS campaign, product specifications, and the benefits of Italian pork products. The press kits were well-received, and journalists later published informative press releases online, amplifying the reach and impact of the event.

Conclusion

Our press event in Shenzhen was a resounding success, effectively raising awareness about Italian pork products and the OPAS campaign. Despite the challenge posed by PSE restrictions, the event managed to educate and engage the media, laying a strong foundation for future market expansion.

We are thrilled with the positive feedback and look forward to continuing our efforts to introduce high-quality Italian pork products to discerning consumers in China. This event marked an important milestone in our journey, and we are excited about the opportunities that lie ahead.

 

PRESS KIT – SHENZEN