The strategy from the effects of the program and the total investment equal to 1.58 (what return / investment ratio).
According to what is indicated in the articles 2 and 3 of the reg. EU 1144/2014, the objectives of this program are entirely consistent with the general objective of information and promotion actions, which is to “strengthen the competitiveness of the agricultural sector of the Union”, with particular reference to pork. They are also consistent with the specific objectives of information and promotion actions, in particular:
a) “improve the degree of knowledge of the merits of the Union’s agricultural products and the high standards applicable to production methods in the Union”;
b) “increase the competitiveness and consumption of agricultural products and certain Union food products and optimize their image”;
targeted and coherent plan of activities that are strongly integrated with each other, which considers the specifics of the target markets to ensure the achievement of the objectives.
OPAS intends to focus its strategy on activities directed to the operators, as the main target group.
China, including the Hong Kong area, is a mature and open market for the consumption of pork meat.
