In line with the strategic objectives established by the Commission in Regulation (EU) 1144/2014 and by Work Program for 2020 as regards topic 3 (Information provision and promotion programmes targeting one or more of the following countries: China (including Hong- Kong and Macao) Japan, South Korea, Taiwan, South East Asia and the Indian sub-continent, the “EAT & THINK PINK CHINA” action wants to improve the knowledge and reputation of European pigmeat as a product characterized by high organoleptic and nutritional quality, traced and guaranteed in terms of food safety, animal welfare and environmental sustainability. We want to achieve this goal with specific groups of operators and consumers in China, including the Hong Kong area.
